Tuesday, December 05, 2006

How does google earn money and How can I earn from them?

The following question How do these earn per click ads on google and other sites work?

triggered me to write this entry..

Anyways... here you go..

Google search engine is the main source for google to earn revenew. Your immediate question may be.. how does it earn when we do not pay anything while we search.

Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages (these are the same ads which you see sometimes on the top of al results or mostly on the right side as Sponsored Links). All this is managed through a program they call Adwords. Now if you want to advertise your site on google by paying them anywhere between 5 cents to $30 per click to your website from google then all you need is to signup with google adwords.

Google does not post your ad for every result,

You create your ads
You create ads and choose keywords, which are words or phrases related to your business.
Get keyword ideas

Your ads appear on Google
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

You attract customers
People can simply click your ad to make a purchase or learn more about you. It's that easy!

They provide the best tools, you can target your customers, by asking google to just publish your ads for the seraches done from aparticular area. If you want to advertise your local business then that's the best option available.

And you choose how much money you want to give in a day and per click (it can be anywhere from $1 to $10000000.... )


How can I earn money from these advertisements.

Now you can earn a share of the revenue that Google earns from Adwords by placing these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage of what they earn.

This program is called AdSense.


Every website owner should be involved in this. It's just too good of an opportunity to pass up. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.

So if you are one of those people that don't like the idea of paying for a site, this is an excellent way to earn your money back and then some.

Even if you earned as little as $10 in a month, it would more than likely cover some or all of the costs for your web site. Perhaps you are simply looking for ways to add additional revenue to your website, then it's perfect for that situation too.

This program is getting so popular, people are creating websites just to display the ads and profit from Google's AdSense alone.

I don't usually like to use the term "easy money" because there really is no such thing. You still have to create your own website and learn how to bring in traffic in order to make good money with this program.

I certainly don't want to make it sound like you get something for doing absolutely nothing. There's no such thing.

However, I've got to say that AdSense is probably the closest you'll ever come to fast money on the Internet -- especially if you already have a website that gets a good amount of traffic.

What's even better...the program is completely free. You can also use it on multiple websites and there is no limit to the amount you can earn.

How AdSense Works
If you go to Google.com and do a search for almost any keyword phrase, you'll notice some "Sponsored Links" that appear on the right side of the screen that are relevant to the keywords you just searched for.

Website owners pay Google to display these ads and are charged a predetermined amount every time their ad gets clicked by a web surfer. With the AdSense program, you will display these same text ads on your site just like Google and get paid for it as well.

All you do is copy and paste some provided HTML code into your pages and Voila! the ads will show up. Every time an ad is clicked on your site, you will receive a certain percentage of what Google receives from the advertiser.

Once your account reaches $100, you'll receive a check in the mail. They send a check where ever you are in this WORLD.

"Is Google Crazy?"
I know what you're probably thinking...

"What's the catch here? Why would Google just give away money advertisers are paying them?"

The answer...

Because Google is very smart.

Now that I understand how AdSense works, I can see that it's a win-win situation for everyone involved, and the bottom line benefits Google. Let me explain...

Since the advertiser's ads are now being displayed on more web sites all over the internet (instead of just Google's site), they are getting much more exposure. More exposure means more clicks and even more traffic for their site over a shorter period of time.

This is good news for Google because the more traffic the advertisers receive, the faster their advertising funds are used up.

Remember, they get charged every time their site gets a visit; and of course, it is Google's hope that they'll continue to keep funneling more money into their account for more ad exposure.

What an ingenious way for Google to increase the amount of money they earn from advertisers while building loyalty with website owners (like us) who are now getting paid to help them advertise.

Of course, I'd expect nothing less from the most popular search engine on the web. :)